NIKEiD is an equipment customization service provided by Nike that allows customers to customize existing products to their personal specifications. Some of the products offered by NIKEiD include various types of Nike shoes, including running shoes, basketball shoes, soccer shoes and sneakers.
NIKEiD customization allows the customer to change various parts of her chosen equipment, such as the material of construction and the exterior color. Certain types of shoes, such as running shoes, can be customized to fit the exact ride and fit specifications of an individual user. Soccer shoes can be modified with a choice of bottom traction open to fit any kind of playing surface. Further customization includes personalization of the equipment through the addition of text.
As of 2015, NIKEiD includes the Nike Air Force 1 iD that customers can customize to include their country's flag to show national pride. Other Nike products that can be customized and purchased through NIKEiD include the Jordan Eclipse, Nike Juvenate, Nike Lunarglide 7 and the Nike Roshe One knit Jacquard. The Jordan Eclipse can be customized to include detailed prints and premium materials. The Nike Juvenate includes exclusive color and print options. The Nike Lunarglide 7 can be customized with different color options, fit modification and the addition of personal messages. Lastly, the Nike ROshe One Knit Jacquard can be modified through the use of premium materials, reflectivity and color fades.