NIKEiD is a feature introduced by Nike in 2010 that allows customers to customize shoes and other products purchased from the company. Some of the customizable features included in NIKEiD are the color, pattern and material used in the construction of the item.
In order to use NIKEiD, customers can access the customization tool through Nike.com. After selecting the type of product they want to design and their preferred template, users can then customize different parts of their selection. NIKEiD products generally cost more than mass-produced items and take longer to deliver, since they have to be assembled according to individual specifications.