"Fierce" is the name of the perfume that is sprayed in Abercrombie stores. The signature scent was first released by the brand in 2002; it has since sold over $200 million worth of cologne.
"Fierce" is a men's cologne. It is distinctly recognizable by the grayscale image of a shirtless man on the package. The cologne is dispersed through the Abercrombie stores through the use of a scent-spraying machine. Abercrombie spent over $3 million for the installation of these scent-distributing machines.
In addition to the cologne, Abercrombie also offers a body wash in the "Fierce" scent.