Companies that sell mascara offer free samples to encourage customers to buy products at full price, and these samples are typically available from the company's website or in retail outlets that carry the products. Terms of the sample may require a minimum purchase or a visit to a participating store.
Free samples of Sephora products are available with any online purchase, as stated on the company website. The beauty retailer allows shoppers to select desired samples, but only certain products are available. Sephora sometimes replaces a requested sample when supplies are limited, which can make it difficult to guarantee a mascara sample. Retailers such as department stores offer gifts with a purchase, which can include mascara. Gifts with a purchase require a minimum purchase amount, typically higher than an average customer would spend, according to GCI Magazine.