According to Statista, CoverGirl LashBlast mascara had the leading sales in the United States in 2014. The mascara accumulated $57.1 million in sales in the year 2014.
CoverGirl LashBlast Mascara features many varieties in both waterproof and declumping formulas. The Clump Crusher Mascara has the highest rating of the line, and is an Allure Best of Beauty Award winner.
L'Oréal Voluminus mascara and Maybelline Great Lash mascara were the second and third place mascaras in sales in 2014, selling $55.5 million and $49.4 million respectively. The highest-selling makeup product of 2014 was Neutrogena's makeup-removing implements, with sales of $129 million.