The goal of using makeup for older women is to appear well-rested and to look like their best possible self by using moisturizers, choosing lighter colors and accentuating the eyes. Makeup should look natural while enhancing facial features.
The first step to makeup for older women is keeping the skin hydrated and exfoliated. Women should use an under-makeup lotion for day and moisturizing cream overnight. Before applying foundation, plump the skin with makeup primer and under-eye cream around the eyes.
Makeup artist Bobbi Brown suggests switching from traditional foundation to BB cream because it mixes moisturizer and anti-aging ingredients. BB cream also has lighter coverage than foundation, so it's less likely to sink into fine lines. Use spot correctors for blemishes or brown spots.
Older women should avoid dark lipsticks unless their skin is dark. Dark lipstick ages everyone, and it can emphasize or even bleed into fine lines. Warm reds and pinks are more flattering. Likewise, exfoliate the lips before applying lipstick, and always use lip liner with the same shade as the lipstick.
While any woman should accentuate her best features, older women should focus on the eyes. Start with a neutral eye shadow from lash line to just above the crease. Avoid highlighting the brow as it's aging. Wear a color that complements the eye color on the lid, but avoid glitter that may accentuate lines. Smudged eyeliner is more flattering than liquid liner. Use an eyelash curler before applying mascara to make the eyes appear larger.