Makeup for men typically takes the form of bronzers, concealers, lip balm and skin care products. While few men wear makeup, those who do typically prefer an "undercover" look in which the makeup is not obvious, according to Huffington Post.
Men are often more comfortable with skin care products than with overt makeup, preferring items such as exfoliators, facial washes and shaving products. Many men also use lip balm.
Bronzing gels can help men look tanned and healthy; a combination of bronzers and highlighters can also reshape male faces without making them look made-up. In addition, some men use concealers to get rid of undereye circles and hide blemishes. A few men are also comfortable wearing eyeliner.