L'Oréal offers a variety of hair color shades in black, brunette, blond, ombré and red. There are also hair color options available specifically for covering gray areas.
Before choosing a specific hair color, consumers must first decide what type of color options they desire. L'Oréal offers permanent color, highlights and special effects, non-permanent color, and root touch-up kits. As of 2015, L'Oréal also offers colors in the alternative, classic, fashion-forward, glamorous and natural-looking categories. For those looking for trendier options, platinum, ombré and intense reds are also available.
Other hair color kits are available to achieve a specific type of coloring effect. The L'Oréal Colorist Secret brand is ammonia-free and reduces the brassiness that can result with lighter hair dye. L'Oréal Color Rays is a formula specifically for applying highlights to darker hair. L'Oréal Feria Wild Ombré kits allow users to achieve a multicolor effect that does not require a visit to the salon. The Super Blonde brand allows for even coloring to the hair and easily lightens color-treated or natural hair. Most L'Oréal brands come with hydrating conditioning shampoo so that hair remains healthy even after the treatment.
L'Oréal hair color brands are available for purchase online at LOrealParisUSA.com or from a variety of local retailers.