The kinds of jewelry that Birks sells include engagement rings, wedding bands and anniversary rings, as well as fine jewelry for any occasion. Birks' fine jewelry collection consists of rings, necklaces, pendants, earrings and bracelets. Birks sells jewelry made for women, men and children. It offers jewelry repair, restoration and engraving services.
Birks is a Canadian jewelry brand that designs and manufactures fine jewelry, as well as timepieces and sterling silverware. It is well-known for its pure and clear Canadian diamonds, which it claims are sustainably mined. The Amorique diamond is a cushion-shaped, fancy-cut Canadian diamond designed and sold exclusively by Birks. Amorique diamonds feature prominently on many of Birks' wedding bands and engagement and anniversary rings.
Aside from its sustainable mining practices, Birks does its part for the environment with its Birks for Bees Campaign, which supports the preservation of honey bees in North America. Birks offers several collections of fine jewelry pieces inspired by honey bees. The Busy Bee collection for children, for example, includes a necklace, bracelet and earrings that feature a stylized bee crafted from 18-karat yellow gold and silver with pearl and lacquer. The chains of the necklace and bracelet feature hexagonal links that resemble a honeycomb.