Curves' apparel focuses on fitness and workout wear. Its clothing products include motivational T-shirts, regular T-shirts, sweatshirts and sweatpants, tank tops, sports bras, socks, capri pants and jackets. It also sells tote bags.Continue Reading
Curves announced its plans to launch a clothing line in November 2013, but the clothing line wasn't officially released until April 2014. The line was created to give Curves' clients functional and flattering workout apparel. The clothing has some extra features to enhance performance, like stitching made to help slim and contour the body, pants with mesh technology and bras with gel cushion straps. Curves' clothing line started with only 20 pieces, but it has since expanded to include over 40 pieces as of 2015.
A focus group indicated that Curves' customers wanted affordable high-quality, high-performing and life-style-orientated workout wear. Therefore, the Curves' designers aimed to make their pieces easy for working out but also appropriate to wear out on casual errands and meetings. The line is available in some participating North American Curves locations and online at Shop.curves.com.
Curves' clothing products range in size from small to 3XL. As of 2015, the prices range from $3.95 to $35.95. Curves' online store also sells diet supplements, meal bars and shakes, water bottles and pedometers.Learn more about Clothing