Retailer J. Jill offers casual, comfortable women's fashions in misses, petite, women's and tall sizes. Its product line includes women's apparel such as pants, dresses, shirts and nightwear, as well as shoes and accessories.
J. Jill fashions appeal to baby boomers seeking uncomplicated, relaxed fashions, according to the Boston Globe. Rather than marketing the latest fashions and hottest trends, J. Jill focuses on timeless styles for active, busy women. J. Jill clothing generally incorporates natural fibers such as cotton, linen and wool. J. Jill uses a soft, restrained color palette of pastels and neutrals. Knit tops, sweaters and tunics are often loose and flowing. Dresses tend to be knee-length or longer and are appropriate for casual or workplace settings rather than formal occasions. While including some jeans, J. Jill's pantswear collection focuses on styles more suitable for mature women, such as wide-leg pants and knit waistbands.
J. Jill also offers several separate fashion collections, including Pure Jill and Wearever. The Pure Jill line provides casual, relaxed fashions in neutral colors that can be mixed and matched. For example, a Pure Jill outfit combines gray leggings or black slim cropped pants with a loose-fitting, draped printed blouse or ballet-sleeve tunic. The J. Jill Wearever collection focuses on easy-care knit clothing suitable for work or travel.