Lulemon sells athletic wear for yoga, running and swimming, as well as clothing suitable for both fitness and casual wear. The store sells clothing for both men and women. Lululemon also sells accessories and fitness gear.Continue Reading
In 2014, Hayley Peterson of Business Insider observed that lululemon's yoga pants had a higher price tag than their competitors due to brand loyalty and reputation. The basic lululemon Groove pants are made of "Full on Luon," a patented and brand-specific blend of nylon and Lycra, with an average customer review of three out of five stars.
Lululemon was founded by Chip Wilson to fulfill a niche market for yoga clothing not made of cotton. He targeted yoga instructors, asking for feedback to help refine his product. The first store opened in November 2000, where it served as a hub for people to purchase clothing and discuss healthy lifestyles. Eventually, lululemon introduced educators to relieve some of the pressure on salespeople.
Lululemon offers complimentary hemming services at all of its locations. The company store is the only authorized retailer of lululemon clothing. In general, lululemon clothing should be washed only in cold water and hung up to dry. Returns must be made within 14 days of the original purchase.Learn more about Clothing