The only ingredients in JOHNSON'S baby powder are talc and fragrance. The fragrance is not specified, and it has changed through the years. The company describes it as a "clean, classic" scent.
JOHNSON'S baby powder, which has been around more than 100 years, is designed to reduce friction and help make the skin feel soft. The baby powder has been dermatologist and allergy tested and is marketed as being safe and gentle on a baby's sensitive skin. For use with babies, the powder is applied to the baby's skin after baths or diaper changes; the product is also used by adults. It is important to ensure the powder is not inhaled during application, as this can cause breathing problems.