Jibbitz is the name of a company created by Sheri and Rich Schmelzer in 2005. Jibbitz provides accessories that can be attached to the popular Crocs brand shoes.
The Schmelzers started the company in their home in Boulder, Colo., by creating little decorations that fit into the holes on Crocs. The name is based on Sheri's nickname. The shoe charms are popular with younger children who like to decorate their Crocs sandals. Crocs, Inc., acquired the company in 2006 for $10 million with a promise to pay another $10 million if sales goals were met. Sheri still works as the chief design officer.