J.C. Penney printed its last Big Book catalog in 2009 and now sends customers smaller look books in the mail. The company experienced a surge in online sales and determined that the online orders surpassed catalog orders and decided to eliminate the J.C. Penney Big Book.
Customers can find all of J.C. Penney's products online, including sale and clearance-priced items. The small books that come in the mail advertise current trends and encourage customers to go online for pricing.
Customers looking for savings can find online coupons and free shipping offers on the J.C. Penney homepage. The website also allows customers to save items and track orders.