Each holiday season, OPI releases a new collection featuring some limited edition shades of nail polish. Seasonal collections are usually inspired by world-renowned artists; for example, in 2014, OPI released a Gwen Stefani collection featuring 18 new shades, while in 2013, the collection was dedicated to Mariah Carey.Continue Reading
Seasonal collections often reflect the style of the artists that inspire them. In 2014, the shades making up the Gwen Stefani collection included the artist's signature color, red, in a variety of tones, but also strived for sophistication and an edgy style with colors such as amethyst, emerald, silver and gold. Collections often include a combination of regular nail lacquers, glitter lacquers and gel colors.
OPI seasonal shades are often named with quirky, holiday-themed play on words, such as "Christmas Gone Plaid" or "Snow Globetrotter," both included in the 2014 collection. Costumers can choose to buy individual shades, although it is much more common to find holiday packages featuring a larger number of products, ranging from mini-packs of four polish to larger packages of up to 36. For larger packages, OPI often includes free gifts such as acrylic displays and travel totes.
Aside from holiday collections, OPI regularly features seasonal collections inspired by trending events. As of July 2015, for example, the company features a grey and silver collection dedicated to Fifty Shades of Grey, as well as two summer collections titled Hawaii and Brazil, respectively.Learn more about Nail Polish