Customers are not satisfied with the quality of Invicta watches, according to comments and reviews on both the Consumer Affairs and the Better Business Bureau (BBB) websites. Reviewers on Consumeraffairs.com give the Invicta Watch Company 1 1/4 stars out of five, while BBB.org gave the company an "F" rating.
As of February 2015, the Invicta Watch Company is unaccredited by both Consumer Affairs and the BBB. The primary complaints on both sites have to do with the quality of the watch band and internal mechanisms. According to the Customer Complaint Summary on BBB.org, 90.7 percent of all complaints have to do with the company's products, service and warranty.