Charles of the Ritz perfume is a discontinued high-end perfume line that included the well-received Jean Nate fragrances. The Charles of the Ritz company was famous in the beauty industry for its salon-quality cosmetics products.Continue Reading
Charles Jundt created Charles of the Ritz in 1926. In the 1950s, Charles of the Ritz moved its products into prominent department stores such as Neiman Marcus and Saks Fifth Avenue. Charles of the Ritz acquired Yves Saint Laurent in 1963 and remained popular into the 1970s.
In 1978, Charles of the Ritz released the Enjoli fragrance for women. Enjoli was marketed as "the eight-hour perfume for the 24-hour woman" in its well-known commercial. The song played during the commercial was a cover of Peggy Lee's single "I'm A Woman."
Charles of the Ritz utilized pop culture in its other fragrance names as well. For example, the fragrances Krystle and Carrington were named after characters from the television show "Dynasty."
In 1987, Charles of the Ritz was acquired by Revlon. Soon after, the high-end fashion image of Charles of the Ritz began to deteriorate. In an attempt to recover its image, the company launched the Express line in 1991. The line was designed to be high-quality yet still affordable.
However, the release of Express plummeted the Charles of the Ritz brand and people began to associate it with lower-end stores such as J.C. Penny. In 2002, Revlon ended the Charles of the Ritz brand.Learn more about Perfume & Cologne