The key ingredients in WEN shampoo are glycerin, chamomile extract, wild cherry bark, rosemary extract and panthenol. WEN shampoo is called WEN Cleansing Conditioner and is promoted as a 5-in-1 formula that is designed to take the place of shampoo and conditioner and to not remove the hair's natural oils.
Glycerine is used to provide moisturizing benefits. Chamomile extract is used because it is believed to have calming properties. Wild cherry bark is used to condition the hair, while rosemary extract soothes the hair. Panthenol is focused on strengthening and restoring the hair.
As of April 2015, the WEN Hair Care Basic Kit can be purchased for $29.95. This kit includes WEN Cleansing Conditioner, WEN's anti-frizz styling creme and Nourishing Mousse. The kit also comes with a free gift of the customer's choice. The products offer a 60-day money back guarantee.
WEN Cleansing Conditioner and its supporting products can be purchased through the official WEN website. There are several different formulas that customers can choose from: sweet almond mint, pomegranate and lavender, fig, cucumber aloe, and Tea Tree. Products are available for cleansing, boosting, styling and treating the hair, and the site also offers hair care tools to assist with these tasks.