What Is the History of Natural Reflections Clothing Company?


Quick Answer

Natural Reflections is a house brand of Bass Pro shops which were founded by Johnny Morris in 1971. It is targeted towards women and sold alongside other house brands such as Ascend, Occulus and Worldwide Sportsman.

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Full Answer

Johnny Morris began selling homemade fishing tackle out of his father's liquor store in Springfield, Missouri, in 1971. By 1974, his product line had gathered enough attention and popularity that he released the first Bass Pro Shops catalog. The catalog quickly helped make Bass Pro Shops the number one mail order sporting goods store in the nation. Not satisfied just selling tackle, Morris designed and sold the first angler focused boat, motor and trailer combination package just a few short years later.

The popularity of Bass Pro Shops continued to rise as Morris expanded the number of product lines sold. Bass Pro Shops began selling more outdoor sporting goods including products related not only to fishing and boating, but hunting and camping as well. The company developed clothing lines were for these types of activities which eventually expanded to include lines focused towards women as well.

Natural Reflections was designed to appeal to women and offers a wide range of clothing options including shirts, pants, jackets, hats and rain gear. Women's sleepwear, swimwear and accessories are also available for purchase.

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