What Happened to Body on Tap Shampoo?

Body on Tap shampoo was discontinued in 1982 due to poor sales. A reformulation was sold through the Vermont Country Store in recent years, but, as of 2014, is no longer listed on their website.

Body on Tap was introduced in 1978 by Bristol Meyers and had the unique angle of including beer (denatured Budweiser) in its formula. It is debatable whether the beer actually had any effect on hair, but the shampoo developed a following as it left hair full and feeling very soft. It also had a unique fragrance that smelled nothing like beer. Enthusiasts have created their own DIY recipes, which can be found all over the Internet.