Which Hair Color Brand Gives the Longest-Lasting Hair Colors?

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Although there isn't a brand of hair color that is proven to last the longest, totalbeauty.com lists Wella Colour Charm Permanent Hair Color as its number one hair color product for 2014. Readers report that the hair color lasts a long time with very little fading.

In addition to being long-lasting, readers and reviewers on totalbeauty.com claim Wella Colour Charm Permanent Hair Color is ammonia free, completely covers gray hair, leaves hair silky and has a natural look. L’Oreal Paris Excellence Cream hair color is also acknowledged for its staying power, coverage of gray hair and minimal damage to hair.