As of late January 2016, some popular items sold at H&M include skinny ankle jeans for women; the Feminine Expression collection, featuring blouses with ruffles, a floral patterned dress and a basic circle skirt; and classic basics, such as button-front Oxford-style shirts. Popular men's items include jeans, henley style knit shirts, hooded sweatshirts and knit sweaters.
H&M's collections are a mix of classic styles that are always popular, such as jeans, sweaters and Oxford shirts, mixed with trendier items, such as silk blouses with ruffles. Classic items are always updated to reflect the favored cuts and silhouettes of the time, such as skinny or wide-leg jeans. Sleepwear and lingerie items are also available in basic and trendy styles. For example, women's panties come in classic bikini cuts, but also more trendy thongs and hipster styles.
Men's clothes take their cues from the women's collection and also include a mix of new, trendy styles and classic pieces. For example, sweaters are always available during cold winter months, but they do not always feature wide horizontal stripes or zippered necklines. Likewise, color palettes change from season to season, to reflect both classic color choices and colors deemed more fashion-forward, such as mustard yellow or dark purple.