Some good makeup options for women over 50 include products with moisturizing formulas. Good foundation options include an SPF or antioxidants for extra skin protection.
When choosing a foundation, women over 50 must look for medium to full coverage formulas that hide age spots or redness. Powder or matte foundations are not recommended because they dry skin and emphasize wrinkles. A good foundation gives mature skin a subtle glow without heaviness.
The most flattering eye shadows for women over 50 are neutral tones in soft browns, taupes and greys with a satin finish. Matte and shimmery eye shadows are not recommended because they emphasize lines and make mature skin look dry. Bright colors make aging skin look even older than it is.
The best blush option for cheeks is a cream blush with a satin finish in a warm, pink shade. Blush is applied at the apples of the cheeks to highlight the fullest part of the cheek. Women over 50 must not contour their cheeks or use shimmer because they risk emphasizing the loss of fullness that happens as women age.
Lipstick is best when kept sheer and moisturizing, and the most flattering shades tend to be soft rose and tawny shades that enhance the natural lip tone. Matte lipstick emphasizes thin lips and wrinkles around the mouth. Bright shades and shades that are too pale make mature skin look older than it is.