In terms of Brazilian hair care, the most well-known products contain keratin. There are several successful Brazilian hair-care products on the market in addition to the ultra-successful Brazilian Blowout salon treatment.
Brazilian hair is characterized as light, silky and lustrous, which may explain why Brazilian hair products have become so popular. Brazilian hair-care products famously contain keratin, which is a protein that deeply moisturizes and adds shine to hair. Brazilian Keratin is hydrolyzed, which promotes quick absorption by the hair filaments. The Brazilian brand Novex makes a line of hair-care products containing keratin, claiming products in that line provide natural hair movement, leave hair soft and deeply repair the hair.
Another popular product toting Brazilian keratin is Organix, which is sold in stores all over the world. The Brazilian Keratin Therapy 30-Day Smoothing Treatment promises to eliminate up to 95 percent of frizz and curl for 30 days. Similarly, Brazilian Blowout, which straightens and soothes hair, is one of the most popular in-salon hair treatments available. Other Brazilian hair-care products include Brazilian G Hair Blow Dry Kit, Moroccan Brazilian Keratin Treatment and Brazilian Argan Oil. Brazilian-made products such as Natura and O Boticario are also becoming more widely available worldwide.