Forever 21's online shopping caters to both men and women but has a greater selection for women and girls, including a plus size section. Forever 21 targets youth between ages 18 to 24, but clothing for all ages and tastes is available.
Forever 21 caters heavily to younger teens. A majority of items are meant for females, but the store also has gender neutral and masculine items. Its popularity stems from the company's ability to keep up with current trends and selling them at low prices. The company is currently expanding its selection to include more variety for all genders and age groups.