Some flattering hair color options for older women include classic red, multi-tonal blonde, multi-tonal brown, soft copper and golden brown. Ombre coloring may also be flattering. Many color options are highly dependent on skin tone.
Skin becomes less radiant with aging, so red tones help give back lost radiance. For fair skin/cool undertone, choose classic red. Fair skin with warm undertones may choose a soft copper. Highlights such as those found in multi-tonal blonde and multi-tonal brown flatter various skin tones; choose warmer or cooler shades based on your skin's undertone. As faces lose volume with age, highlights near the face or ombre coloring can be flattering, as lighter shades near the face add the appearance of volume.