The differences between Armani and Emporio Armani include the logo, target audience and design. Armani is one of the most well-known and largest designer fashion brands in the world. Emporio Armani is a popular brand under the Armani umbrella, recognized for modern designs and high-quality products. As of 2014, there are several other brands under the Armani name that offer distinct designs.
The Giorgio Armani brand is the main line for Armani products and is well-known for combining the highest quality standards with classic designs. This line of Armani has the most expensive prices and is distinguished by the rounded “G” and curved “A” within the logo. This line incorporates a tag with a black-on-white Giorgio Armani, or a white-on-black Giorgio Armani, without the primary logo. There are also many vintage pieces that use "A Milano - Borgonuovo 21" under the Giorgio Armani.
Emporio Armani is a brand within the Armani line that is the largest and the most successful diffusion line. Emporio is the only other line under the Armani brand that is designed primarily by Giorgio Armani. It is designed for the younger consumer and offers a more modern design. This line is also less expensive than the main Armani line. The logo for Emporio is an eagle.