In the 1960s and 1970s, women's fashion expanded and grew with the women's feminist movement. Women in the 1960s were just beginning to wear pants, but in the 1970s women all over the United States were wearing them. Among the new fashions in the 1960s were shift dresses, cigarette pants, bikinis and oversized sunglasses; the new fashions in the 1970s included bell bottoms, pants suits and tight t-shirts.
As women in the 1960s began to fight for liberation from traditional roles and workplace inequality, women's fashion took a turn toward change and innovation like never before. Most women began to depart from the traditions of wearing very gender-specific clothing and, instead, began to wear clothes in body-revealing styles and brighter colors that expressed women's ideas of liberation and equality.
In the 1970s, this trend continued in full force, as many women wore very short shorts and skirts and bold colorful prints. Women also began to wear their hair long and natural during this time period. Flared pants became a big trend in the 1970s, which developed quickly into the bell-bottom craze. Most women in the 1970s did not wear hats as they had during previous decades, but the platform shoe became incredibly popular. The era was marked by a newfound freedom in what a woman could wear and what she could do and be.