When Did Harriet Carter Begin Offering a Catalogue Service?


Quick Answer

Harriet Carter began offering a catalog in 1958. That first four-page catalog featured black-and-white pictures. The company now adds over 1,000 new products annually to their inventory, and their 104-page catalogs feature color pictures.

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Full Answer

The enterprise started with a mail-order business at Carter's kitchen table. Advertising was done one product at a time and limited to the back pages of magazines. Constant dedication to pleasing the customer was the driving force in the company's growth. Harriet Carter now operates in a 300,000-square-foot warehouse and office space. This warehouse contains hundreds of employees and thousands of unique and useful products.

Potential customers can now place orders via catalog, phone and Internet.

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