Harriet Carter began offering a catalog in 1958. That first four-page catalog featured black-and-white pictures. The company now adds over 1,000 new products annually to their inventory, and their 104-page catalogs feature color pictures.Continue Reading
The enterprise started with a mail-order business at Carter's kitchen table. Advertising was done one product at a time and limited to the back pages of magazines. Constant dedication to pleasing the customer was the driving force in the company's growth. Harriet Carter now operates in a 300,000-square-foot warehouse and office space. This warehouse contains hundreds of employees and thousands of unique and useful products.
Potential customers can now place orders via catalog, phone and Internet.Learn more about Clothing