How do you design clothes at FP Girl?


Quick Answer

FP Girl no longer sells clothing for young designers to create. The website is primarily an online teen magazine. Previously, Fashionplaytes.com allowed girls ages 5 through 12 to design their own clothing online, with the option to preview their work to purchase or just save it to their hard drives.

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Full Answer

FP was a start-up that let young women design their own clothes and purchase their fully realized designs. Girls could design everything down to the accessories, ruffles, colors, sizes and styles. Prices ranged from $21 to $50, and the base price included a standard of two embellishments and a customized label. Girls could choose from garments like dresses, coats, pants, shirts and loungewear.

Unfortunately for fans of the site, the start-up shut down in May of 2014 without any explanation. Experts cite the inability to get the business to scale successfully as a probable cause, as it is a common issue for e-commerce companies. A portion of the FashionPlaytes team is now forming a new question-and-answer app called Crashmob. The company's founder, Sarah Mcllroy, launched her own jewelry line, also an e-commerce business, with the name Ella Sole. Like FP, the site also allows customers to design their own jewelry.

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