The DC Shoe Company was given the name Circle Distribution when incorporated in 1993 and was then renamed DC Shoes, Inc. in 1998. Today, DC stands alone as the company's brand name.
DC Shoes are a popular brand of skateboarding shoe and a brand known for also making action sportswear. DC is a global brand that makes items for men, women and children. The items made by DC include shoes, boots, outerwear and snowboards.
The company also maintains an energetic and youth-focused marketing strategy in the form of a team of extreme athletes in such fields as skateboarding, snowboarding and motocross.