The Cover Girl slogan is "Easy, Breezy, Beautiful...Cover Girl." Cover Girl launched this slogan in 1997.Continue Reading
This slogan helped to position the brand as clean, fresh, natural and approachable. Cover Girl has worked to recruit spokeswomen to embody that slogan, including Queen Latifah, Ellen DeGeneres, Drew Barrymore, Katy Perry and Taylor Swift.
Cover Girl's products align with its slogan because they are intended to be easy to use and effective, creating a natural, girl-next-door look. Currently, Cover Girl carries a complete collection of makeup for the eyes, lips and face, as well as for the nails. The introduction of the slogan led to increased sales, particularly among teenagers; however, Cover Girl's products are intended for women of all ages.
Cover Girl was started in 1958 by the Noxzema Chemical Company and is currently owned by Procter & Gamble.Learn more about Make-up
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CoverGirl products usually list most, if not all, of their ingredients on the product packaging. However, customers can also search for the product safety sheet showing specific active ingredients of CoverGirl makeup, according to Procter & Gamble. These sheets are available through the Procter & Gamble website (PG.com).Full Answer >