Sephora, Smashbox and Allure Magazine are three companies that offer free makeup samples. Customers can often receive free samples by asking at the store's make-up counter, and customers can use these samples to test products to see which ones work best their skin and coloring. Other companies offer free samples with a purchase or on the customer's birthday.
As of April 2015, Sephora offers three free samples with any online purchase. The company also offers samples and rewards through its "Beauty Insider" program. Customers who sign up for this program will receive free birthday gifts. Customers can also earn rewards that they can use towards free products, enroll in free beauty classes and receive special promotions.
Smashbox offers the "Pretty Points" rewards program, which offers free samples to anyone who registers. Customers can also receive a free sample on their birthdays, free gifts twice a week and rewards certificates.
As of April 2015, Allure Magazine offers free samples monthly to the first 500 readers who sign up on the day specified. Each day has a different sample available. Anyone interested in receiving the samples can stay updated on the "Free Stuff" page on Allure's website. The magazine also offers the "Sample Society" program. While not free, the program sends five samples each month to those who are registered.