While L'Oreal hair dyes come in many shades, the five basic colors are black, blonde, brunette, ombre and red. L'Oreal sells these colors under several different brand names and coverage types which give consumers a wide variety of color and style choices when dyeing their hair.
L'Oreal's hair color shades vary from the lightest Ultra Light Sun Blonde to the darkest Ultimate Black. There are 52 shades in between, including Dark, Medium and Light Brown, Dark, Medium and Light Auburn and Dark Medium and Light Blonde. L'Oreal differentiates its color names by tone as well. Terms like "natural or neutral," "ash," "golden," "beige," "pearl" and "violet" refer to cool and warm undertones, and the client should be aware of her (or his) own skin tone, to best select a complementary product.
One of the more popular colors in 2015, according to aboutStyle, is ombre. The traditional my-sun-kissed-hair-has-grown-out-three-months look is out, says Matrix hairstylist George Papanikolashe, and the more subtle ombre, which highlights just a few end pieces, is the new trend. Another popular trend is opting for even lighter, ice-blonde platinum, rather than golden-honey platinum. Women of color are choosing Loreal's Casting Creme Gloss in Plum, Black Cherry, Mahogany and Iced Chocolate, according to stylecraze.com.