About.com Beauty suggests that women over 50 wear eyeshadow colors that enhance their eye colors. Specific color recommendations include blue-gray, copper, brown and gold shades for blue eyes and blue, gold and brown shades for brown and hazel eyes.
Women with dark eyes should wear rich tones of eye makeup, Julyne Derrick for About.com Beauty further recommends. Women over 50 are encouraged to use their eye makeup as a central focus to draw attention away from fine lines and other signs of aging. Older women also should skip liquid eyeliners and implement the softer look of pencil eyeliners, which are less harsh around the eyes.