The best shade of eye shadow varies depending on the individual's eye color. Purple and plum shades play up green or hazel eyes. Gray, silver, peach and chocolate shades complement blue eyes. Brown eyes are so versatile that any shade of eye shadow looks fantastic.
Use a gold shimmering shade as a highlighter to bring out gold flecks in hazel or brown eyes. Paler eye shadow shades show up more on darker skin tones, while darker shades are more stark on fairer complexions. For a casual daytime look, softly sweep neutral colors of a similar palette across your eyelids. For a more dramatic look, blend a darker contrasting color in the crease of the eye or along the lash line for a smoky look.