A Wella Color Charm chart contains shade palettes for the company's demi-permanent hair color line, its permanent hair color line and its line of permanent liquid toners. Individual colors in the chart list further information including the product number and name.
Demi-Permanent and permanent colors are broken out into natural, ash, gold, warm and red categories. The colors are listed on 12 to one scale, with 12 being the lightest and one being the darkest. Along with name and product number, the permanent color chart also indicates the base color of the hair product. All information is listed in both English and Spanish.
The permanent liquid toner chart is broken out into silver, ash and beige categories. In addition to names and product numbers, the chart indicates pre-lightening colors.