Kate Hudson co-founded and co-owns the clothing line Fabletics. Fabletics is a collection of workout gear with the mission of providing individuals with functional athletic clothing at a reasonable price. Its goal is to make sure members are receiving top quality clothing to maintain comfort and flexibility while working out.
With Fabletics, users complete a short lifestyle quiz, then make an account to view personalized clothing looks chosen by the company, based on answers given during the quiz. Individuals can choose to either shop the clothes individually and purchase them as a regular member, or to become a VIP member and pay $49.95 a month to shop for complete clothing looks. As of April 2015, 1.5 million items and 425,000 complete looks have been purchased on Fabletics.