Choose the right lipstick shade by picking one that is one or two shades darker than the natural color of the lips. Test the shade by applying it to one lip and comparing it to see if the color is one to two shades deeper than the other lip's natural color.
If a shade cannot be tested, trust the color that is displayed on the box. Hold the box up, and compare the shade to the natural color of the lips to determine if it is a shade or two darker. Use light-to-medium shades of creamy lipstick or tinted lip gloss if lips are thin; these help to create the illusion of plumper lips.
Choosing the right shade of red lipstick is determined by the shade's undertones. Use cherry red colors for pink skin, fire-engine red for olive-colored skin and deep red for darker skin tones. Those with fair skin look good in nude colors with apricot tones, pinks and light corals. Shades of rose, mauve and berry look good on those with medium skin tones. Those with dark skin look good in shades of deep plum or chocolate. If a shade of lipstick is too bright, deepen the color by adding a darker liner to the lips before applying lipstick.