Authentic Burberry items are known for being well-crafted and symmetrical in all areas, from the placement of the fabric design to the location of the handles. In addition, the "U" on the Burberry label is wider on the left side.
The shape of the Burberry "U" should not be used as the only criterion for establishing authenticity, because some fake products incorporate this detail. The symmetry and quality of the entire item should also be considered. For instance, on a handbag, a pattern such as a plaid should be centered in the front. The handles are placed so that they line up exactly the same way on both sides, and a pattern should match up precisely on both sides of the seams. The stitching on the label should be even, and the Burberry name should be centered.