Check Vera Bradley's website. If the design is not displayed there, the purse is a fake. Compare the placement of the zippers, pockets and straps to the website's pictures.
Examine the zipper pull. Genuine Vera Bradley purses have her scripted signature on the zipper pull.
If the purse is new, look for the green Vera Bradley tag with a green string tucked inside a purse pocket. If it is not there, the purse is fake.
Look closely at the stitching of the purse. Real Vera Bradley purses have close and tight stitching.