Many websites and mobile applications allow customers to try different hair colors on themselves. All that is necessary is an uploaded personal photograph. The software on the website then offers a variety of color selections and styles that the customer can use to superimpose over her own picture.
Clairol's Try It On Studio, Virtual Hairstyles, FaceKeep.com's Color Try, iTunes Hair Color Booth and InStyle Magazine's Hollywood Makeover each offer a version of the software which allows customers to sample new hairstyles. Most websites that offer this program are free for anyone to use. The iTunes version, however, has a free base level of the software, but for certain colors and styles which are marked as "upgrade level", there is a price attached.
Most of the programs provide a limited amount of customization, such as photo resizing, flipping and changing the degree of color shading. In addition to uploading a personal photo, customers can use a stock model's photograph, or they can choose a popular celebrity to try the various hairstyles and colors on. Modified photographs can then be printed out and taken to a hair stylist to assist in articulating the exact color, cut and style a customer is looking to achieve.