Merle Norman products are not available for purchase online. They are distributed exclusively through the company's cosmetic studios. These studios allow customers to try products and receive personalized skin care and makeup instruction before making a purchase.
As of 2014, Merle Norman has approximately 2,000 cosmetic studios in the United States, Mexico and Canada. In the late 1920s, Merle Nethercutt Norman began demonstrating cosmetics she had created to her friends. Demand for her services grew, so she opened her first cosmetic studio in California in 1931.
As of 2014, Merle Norman remains a family business. The company continually educates its franchise owners on new Merle Norman products and application techniques. In addition to express makeovers, Merle Norman Studios offer free express facials, and some studios offer spa services. The company's official website lists locations and services offered for individual studios.