You can participate in an ULTA survey on the ULTA survey website at survey.ulta.com/ultasurvey, as of 2015. To participate in the survey, you must provide the store number and your email address.
After making a purchase from the store, keep the receipt so that you know the store number when trying to access the survey. The survey is used to collect customer feedback to ensure that ULTA is providing its guests with uplifting and positive experiences. Participating in the survey helps make sure all guests receive high quality service, and each month a random survey is selected to win a $500 gift card to the store.