Free makeup samples can be found from online sources, like Stacy Fisher's Freebies page on About.com, or the Free Stuff contests from Allure Magazine. Individuals can also find free makeup samples by asking for them at a local cosmetics store like Sephora, Ulta, or any place that sells makeup.
Fisher also suggests joining a consumer test group, like the L'Oreal Consumer Participation Panel. These kinds of groups send their product to panellists to try and in turn they fill out a survey about their experience using it. Often, panellists receive more free makeup after they give their opinion, or get to keep what they tested. Many stores like Ulta, Sephora and Smashbox give out multiple free samples with a purchase.
Some sites even let the customer pick what they want to sample, while others provide a list of samples to choose. Consumers should look for options on the checkout page. Many makeup companies have giveaways on their social media sites, as well. Individuals may look for cosmetic companies on Facebook and watch for giveaways or trial offers. Beauty and lifestyle magazines give away makeup and other beauty products every month. Readers can check a magazine's contests page for product and sample giveaways and contests.