Individuals who wish to learn to apply makeup can consult tutorials from cosmetics companies, magazines and blogs, or schedule a makeover with a cosmetics retailer or beautician. These options can help makeup users learn proper application techniques, choose the best products for their complexions and keep up with cosmetics trends.
Cosmetics companies often offer makeup tips and tutorials on their websites. As of October 2015, Maybelline's video tutorials include matte lip pencil application tips, Halloween eye looks and easy fall makeup suggestions. The company also offers step-by-step directions to achieve trendy looks such as bold eyebrows and ombre lips.
Beauty magazines also offer makeup application tips in print and online, and many beauty and style blogs offer tutorials as well. Elle's website includes articles with tricks for correctly applying products such as concealer, foundation, bronzer, blush and mascara, and the Divine Caroline blog offers an illustrated tutorial for a natural makeup look. Makeup fans can experiment with these techniques to see which ones work best.
Individuals who would rather see makeup application demonstrations in person can book makeover appointments with local beauticians or request makeovers at cosmetics retailers such as Sephora. Sephora offers free 15-minute touch-ups, as well as 45-minute makeovers and 90-minute consultations. Longer makeovers typically require a minimum purchase. The experienced employees at stores such as Sephora can demonstrate proper application techniques and help customers choose appropriate products.