Most major department stores that carry Estee Lauder products offer a free gift with purchase during specified promotional periods each year. These stores include Nordstrom, Macy's, Lord and Taylor and Bloomingdale's. Typically, a customer is required to make a purchase of a minimum value to receive the gift.
Occasionally, stores offer a free gift when a customer purchases a specific product. These free gifts are usually sample-sized versions of other cosmetic products. The goal of this practice is to get customers to try out products that they would not have tried otherwise. Estee Lauder hopes that the customer likes the sample products and returns to the store to purchase the full size version.