Shoes are customized using the Customize It NikeiD system, allowing customers to choose the perfect sole cushion, pick exclusive graphics and colors for the upper and add a name or personal message to the tongue tops. Nike Free running shoes are available for customization and purchase at Nike's online shop.
From Nike's online shop, purchasers choose their desired outsole and move forward with the NIkeiD customizing process. Purchasers choose the color for the upper fabric, laces, midsole and Nike swoosh. A custom tongue top iD option is available, with a maximum of five characters. Before checkout, purchasers select a shoe size and width. Customized shoes are produced and delivered in four weeks or less, including a no-cost return policy for Nike members.
Nike Free running shoes are available in the 4.0 Flyknit or a more-cushioned 5.0 version. Both shoes offer a hexagonal flex groove sole that moves naturally with the runner's foot. A rounded heel and low-profile cushion add to this natural stride, while a flexible upper support adjusts to the runner's movement.
The NikeiD customizing option is available for other Nike shoe lines, including Zoom HyperRev basketball shoes, Nike Air Max running shoes and men's football cleats. Nike backpacks and duffel bags also offer a Customize It feature.