It is possible to customize most styles of shoes in the Nike Roshe Runs series online at Nike.com. Shoes that can be customized are indicated on the website by a "Customize It" icon that looks like a color wheel.
Customers are able to customize all aspects of their shoes. In order to use the customization tool, click on part of the shoe in the picture on the left side. A customization panel appears on the right, allowing the user to select the preferred style from a list and then the preferred color from a palette. Custom shoes are made to order and may cost more than regular Nike Roshe Runs.